Data enters through integrations and reaches operations with control

Import companies and opportunities, connect external sources and resolve conflicts before new records change the channel CRM.

Technical integration with operational ownership

Different roles manage data intake and preserve a control stage before records are applied.

Administration and technical team

Configure sources, mappings, credentials and access permissions.

  • Revocable API credentials
  • Webhook secrets, signatures and limits
  • Field mapping by source

Operations

Review what was received, compare it with the database and decide what should be applied.

  • New records and updates
  • Conflict resolution
  • Individual and bulk decisions

From external source to applied record

Spreadsheets, webhooks, API and AI assistance can feed the same review journey.

  1. Administrator

    Configure the source

    Enable the intake channel, define permissions and map fields.

  2. System

    Receive and organize

    Group data into batches and preserve source, status and history.

  3. System

    Compare with existing data

    Identify creates, updates and conflicts.

  4. Operations

    Review the proposal

    Verify incoming values and adjust them before execution.

  5. Operations

    Apply or reject

    Decide individually or in bulk and retain an audit trail.

Different channels, appropriate controls

Criterio Primary use Control
Files and Google Sheets Import companies and opportunities Column mapping
Webhooks Receive events from external tools Secrets, signatures, IPs, limits and logs
API Authorized partner read and write Credentials and resource permissions
AI assistant Extract data from text and documents Review required before action
Staging Compare and apply incoming data Approval, rejection and history

Integration FAQs

Must API, webhooks and Google Sheets be enabled together?

No. They are separately configurable capabilities for different data intake journeys.

Does integrated data change the CRM immediately?

When data review is enabled, records pass through staging before being applied.

Does AI create records without confirmation?

No. It proposes extraction and field completion, but execution requires review.

NEXT STEP

See how PartnersHub organizes your partner ecosystem.

Talk to a specialist to understand how to structure governance, co-sell, and performance across a channel operation.